A professional video production can make a huge difference to your image and that of your business. Video is one of the best ways you can represent your business. More and more businesses are taking advantage of the exposure of free websites like YouTube to share their message with others.
Once you video goes live online it’s there permanently. So, before you get out your smart phone and press play to record a video consider why you want to make a video in the first place and what the message is that you want people to hear.
Some videos are well suited to an amateur video production while others such as a training video or corporate video are best done by a professional video production company. Using a professional video production company will ensure your video is done to a polished and professional standard as well as making sure the content delivers the right message in the right way.
Here are some ways you can make sure you look and sound great on camera. Firstly, and most importantly, be yourself. Be natural. Authenticity is vital on camera so don’t try and ‘act’ a part. Remember to breathe! If you’re a little fearful about being in front of the camera it’s easy to stop breathing. If you do it’s likely that your voice will waver or quiver which can make you seem uncertain. Just as important as what you say is when you leave a pause. A pause in the right place not only helps pace your video but can give the listener the time to absorb the message you’re trying to convey. Don’t speak over your audience’s head. You may be an expert in your industry and you may be familiar with the jargon or special terminology used but chances are that your audience isn’t. If they don’t understand what you’re saying or they think that it might be too complicated for them, you’ll lose any connection or rapport with them.
When you’re speaking look directly at the camera as if you were talking to a friend. The lens of the camera represents the person you are talking to so diverting your eyes or looking elsewhere will make you look less authentic or truthful. It’s fine to look down from time to time to look at your notes just be as natural as you would if you were face to face with a friend. It’s a good idea to have a script or at least a script outline to help you keep your message on point and to flow well.
You’ll also need to consider the best location to fit with your video shoot. A professional video production team can help you determine whether you should use an indoor location or an outdoor location and the type of backdrop you should use. Using an outdoor location for a video shoot can present challenges because this environment cannot always be easily controlled. On the other hand using an indoor location for a video shoot requires specialist knowledge of sound and lighting to ensure that the setting is adequately lit with no annoying light reflections. Of course however great your message is and no matter how well it’s delivered, if the audience can’t clearly hear what you’re saying, the video will be ineffective. Lastly don’t forget to smile! A warm smile conveys warmth and there’s almost nothing as magnetic as a genuine sincere smile.
For more information or advice about how you can make your next video production a success call us and speak to one of our friendly team members. We have two conveniently located offices on the Gold Coast, one in Tugun and one in Southport. We provide a range of video transfer, video production and video editing services to Brisbane and the Gold Coast.
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